Competencies
Consulting and Strategy

The agency provides comprehensive support in communications: we help to formulate business goals in detail, develop strategies…

The agency provides comprehensive support in communications: we help to formulate business goals in detail, develop strategies for their achievement and consistently bring the chosen option to life.

To support the company's position in the media, a pool of loyal experts is being formed, leaders of public opinion are also involved.

AltCommunication Group has extensive expertise in building effective communications and is ready to share it with its customers.

To establish a productive relationship with the media, a series of training has been developed that discusses the rules for working with journalists and the art of effective public speaking.

Analytics and Research

Promotion in the AltCommunication Group begins with an audit of the company’s information policy. It, in turn,…

Promotion in the AltCommunication Group begins with an audit of the company's information policy. It, in turn, is divided into several stages: monitoring the media, social networks, and blogs, analyzing the number and tonality of mentions, preparing recommendations on how to promote the company's strengths and avoid situations that are risky for reputation. 

The daily, weekly and monthly reports prepared by our experts will allow you to evaluate how successfully the strategy is being implemented.

GR

Any law can be supplemented or adjusted. The specialists of our agency have an extensive approach towards…

Any law can be supplemented or adjusted. The specialists of our agency have an extensive approach towards each of the projects: assess tasks and risks, create favorable conditions for participation in state, regional and municipal programs.

Therefore, our specialists prepare official documents and letters. The AltCommunicationGroup has a wealth of crisis management tools in its arsenal.

PR

This is a tool to create the company’s information value for a wide audience. The competencies of…

This is a tool to create the company's information value for a wide audience. The competencies of the AltCommunication Group allow it to be successfully used in various areas: media relations, financial & investor relations, product, corporate, anti-crisis and personal PR.

An essential advantage of PR is the ability to create company value in the eyes of the target audience and the media. Our experts will help create high-quality content for the media and place it in relevant sources of information. This allows our customers to quickly and at low cost to attract the attention of potential consumers and win their loyalty. 

AltCommunication Group specialists have extensive experience in managing the information field and have solid expertise in communications with top officials of leading media. We know how to work with reputation and know how to reverse a negative information trend, we understand the nuances of working with Forbes top-100 clients and carry out projects not only in Russia and the CIS, but also in Western and Eastern Europe, the USA, and Israel.

Online reputation management

The agency offers an integrated approach to managing reputation on the Internet: work with search results (SERM),…

The agency offers an integrated approach to managing reputation on the Internet: work with search results (SERM), professional management of company groups in social networks (SMM), attracting visitors to the official website of the brand through activities in social networks (SMO), hidden or partisan marketing on the Internet (crowd marketing). Our experts are free to navigate these tools and effectively combine them with offline channels.

Any digital strategy in AltCommunication Group involves an analysis of the market and competitors, a detailed study of the target audience, strategy and plan of publications, as well as setting up detailed analytics. The KPIs we have proposed will help you evaluate work efficiency and make the necessary adjustments based on collected statistics.

Advertising campaigns

AltCommunication Group develops and implements advertising campaigns of any level – federal, regional, local. Our experts will find…

AltCommunication Group develops and implements advertising campaigns of any level – federal, regional, local. Our experts will find the best opportunities for placing company advertising messages on TV, radio, in print media, the Internet, as well as in external compositions.

Design and creativity

The content studio of our agency develops all types of visual materials, the main task of which…

The content studio of our agency develops all types of visual materials, the main task of which is to attract the attention of the target audience and convey key messages of the company in an accessible form.

AltCommunication Group's portfolio includes many projects for creating logos, brand books and corporate identity for Russian companies from different sectors of the economy.

Event management

The main postulate of the agency is not holding events, but performing a set of tasks: developing an exclusive…

The main postulate of the agency is not holding events, but performing a set of tasks: developing an exclusive program, attracting professional presenters, selecting vivid musical accompaniment, and using non-standard technical solutions.  A well-organized event in the understanding of AltCommunication Group is professional work at every stage and memorable details: non-standard invitations, original costumes for hosts and hostesses, memorable interactive elements. Unlike specialized event agencies, we also provide information support for an important event for the company.