Alt Communication Group

Altcom – Russia’s full service agency providing wide range of assistance in the sphere of marketing communications. Founders of the agency are Yegor and Kristina Altman, Olga Shnayderman.

Our team

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Yegor Altman

Yegor Altman

Ex-advisor, ex-deputy CEO of managing company Media Atlas, creator of Business FM radio station, founder and chairman of the board of Advertising Syndicate HIDALGO. Co-chairman of the Independent agencies section of the Association of communications agencies of Russia (ACAR), chairman of the Public Council of the Russian Jewish Congress (RJC).

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Christina Altman

Christina Altman

More than 17 years in the advertising sphere. Vice-president of Advertising Syndicate HIDALGO. Participated in realization of major projects for such companies as Anton, Renaissance Investment management, Financial Corporation Otkrytie, O1 Group, European Pension Fund (BIN, Group of Companies), Antigrippin Maximum brand (NGO Antiviral). Working with Kristina two of the companies became the winners of Year’s Brand award.

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Olga Shnayderman

Olga Shnayderman

More than 20 years at the Russian market of media buying. In her portfolio Olga has such clients as Beeline, Billa, Don-Story, Moscow Bank, Renaissance Credit, Gals Development and many others. At varying times, Olga was the head of Gram Communications agency and PresStore. Today, she is the vice-president of Advertising Syndicate HIDALGO. Among top 3 of the Best Buyer according to Advertising Industry magazine (July, 2005).

Cases

Bank of Moscow

Start of cooperation:
2004

Bank of Moscow

"During our cooperation - and it has been going on not for one year - HIDALGO has proved positive: the solutions proposed by the experts of the Syndicate brought good results in the required time limits. We are pleased that this year, as well as before, HIDALGO will be responsible for the effective placement of advertisements in the press", –
Eugenia Mamsurova, Vice President, Director of communication marketing and advertising of the "Bank of Moscow"

Bank of Moscow

It is one of the most significant projects in the portfolio of Altcommunication Group shareholders. As part of the collaboration, which started many years ago with the participation of Olga Schneiderman for the Bank of Moscow quality media service in the Internet, the press and radio was launched. During the joint work a number of successful advertising campaigns for a variety of business products and services of the bank for both individuals and corporate clients was carried out, which made it possible for more than 10 years to effectively implement communication tasks assigned to the Bank of Moscow.

During this time, a special project to support the package of the Bank’s premium services was developed and implemented, a federal advertising campaign aimed at promoting its loan products was launched. Along with the promotion of services for private clients, the team of Kristina Altman, co-ordinating the accounting worked actively with the corporate audience, helping to strengthen the Bank of Moscow's position as a financial institution offering a wide range of tools for business development.

Master Bank

Start of cooperation:
2007

Master Bank

Master Bank

During the early cooperation HIDALGO developed the original communication strategy "Vacation for the bank’s account" to bring to market and promote the contribution of "My %" which has very organically joined the overall marketing concept of the bank and also subsequently spread to many other products of Master Bank becoming almost the "calling card" of the retail areas. The campaign with the motto “Vacation for the bank’s account when you open a deposit ", developed under Egor Altman’s leadership allowed the Bank to expand its customer base on the peak of the crisis.

In 2010, Egor Altman was appointed Advisor to the Chairman of the Board of Master Bank in the field of external communications. And subsequently with his participation a number of joint integrated projects designed to support the image and the reputation of the Bank and the promotion of the wide range of products and services were implemented: bank cards "Percentage plus", "Brokerage card", deposits for individuals, loans to small and medium businesses and so on. Among joint projects there were development of creative solutions (including audio advertising), development of media strategies and media services and organization of special projects on the radio, reputational projects.

Financial Corporation Otkritie

Start of cooperation:
2009

Financial Corporation Otkritie

"With HIDALGO we work not the first year and are pleased to continue our cooperation. Each time the Syndicate team offers unconventional, but always working solutions that allow to achieve the best results of the advertising campaigns of the Bank. We do not doubt that at this time, our cooperation will be as fruitful and effective as ever", –
Michael Zuroff, Director of strategic marketing of Otkritie

"Many years of experience of HIDALGO in the financial sector allows us to offer customers high-quality solutions in the shortest possible time. While working on the tender proposal, we thoroughly studied the needs and preferences of Otkritie and managed to promptly offer the Bank the most favorable conditions for the advertising campaign", –
Kristina Altman, Vice President of HIDALGO

Financial Corporation Otkritie

One of the key customers in the portfolio of Altcommunication Group shareholders. Within the framework of long-term successful cooperation with the client HIDALGO team has always offered unusual and effective solutions. For the coordination of joint projects Kristina Altman has been responsible. With her participation in 2009 the joint co-branded card of Otkritie, RBR and the airline "Transaero" appeared. Under the guidance of Olga Schneiderman HIDALGO team provided as much as possible high-quality media support to the new product.

In 2011, the Syndicate produced large-scale re-branding of FC Otkritie , stylistically combining all companies belonging to the Corporation. The client was offered a completely new corporate style for all companies belonging to the Corporation. This recognition of all the elements of corporate identity was preserved.

Since 2009 the Syndicate was responsible for developing POS-materials for retail products and at the same time created a series of cards "The Great Discoveries". Since 2011 when Yuri Norstein’s famous cartoon character "The Hedgehog in the Fog" was chosen as a promotional image of the joint action of the Bank and the Hospice Charity Fund "The Belief", under the leadership of Kristina Altman responsible for the project, the Syndicate adapted this image to all carriers. Since 2012 with the participation of Olga Schneiderman Hidalgo helped the Bank Otkritie in media service. A number of advertising campaigns on the radio and outdoor advertising was implemented.

In 2015, under the terms of the again won tender during the year HIDALGO was responsible for conducting the Bank's advertising campaign in the press, outdoor advertising, as well as on radio and television.

АТОN

Start of cooperation:
2004

АТОN

"The creative concept of "Aton" is based on the positioning of the company as one of the oldest players of the Russian investment market. Within the project a number of visual advertising materials was developed that will contribute to the most effective achievements of the objectives of the company", –
Egor Altman, the founder of the Advertising syndicate HIDALGO

АТОN

During nearly 10-year history of co-operation HIDALGO, headed by Egor Altman, implemented for "ATON" several high-profile promotional and image campaigns. Kristina Altman was responsible for the coordination of numerous projects.

With her participation in the period from 2004 to 2008 HIDALGO team implemented a number of successful image projects, including the effective promotion of the product line of the management company "Aton-Management". In 2006, the Syndicate offered to the company a bold advertising concept for the realization in the radio format - in terms of a unique special project on federal radio stations it was informed about the features of the company's investment products. In 2009, with the participation of Kristina Altman the repositioning of the company "Aton" as one of the oldest players in the Russian investment market was done. Visualization of Russian nature, proposed by HIDALGO as part of large-scale advertising campaign, launched in February 2011, was highly appreciated by the jury of "Brand of the Year - 2010" award, who highly appraised the renewed strategy of the brand "Aton" promotion.

Don-stroy VTB Group

Start of cooperation:
2004

Don-stroy VTB Group

"Winning the tender is always a pleasant event. But it is especially nice when your offer is the best. After all, as they say, the strongest wins! Outstanding results have been made possible thanks to the traditionally high positions of HIDALGO in the market of press-buyng. And in the future we intend to increase the volumes, offering customers optimal conditions for placement and most accurate targeting", –
Egor Altman, Chairman of the Board of Directors of HIDALGO

Don-stroy VTB Group

It is one of the important projects in the portfolio of Altcommunication Group shareholders. HIDALGO launched cooperation almost 10 years ago and since then it has regularly provided efficient media services and creative support for Don-Stroy.

Olga Schneiderman was responsible for media-planning and buying on all stages of cooperation.

In the period from 2004 to 2010 the Syndicate engaged in development and production of creative audio materials for advertising of the developer’s residential complexes on the radio. After a confident victory in 2012 in the tender for the provision of advertising materials in print media the HIDALGO team under the leadership of Olga Schneiderman became responsible for placing advertisements in the press for all objects of the "Don-Stroy Invest" including residential complexes "Smolensky De luxe", "Izmailovo", "The Elk Island" and others.

In 2014 the HIDALGO has beaten many competitors again and won the tender on a one-year media service for one of the largest Russian developers.

Hals Development VTB Group

Start of cooperation:
2012

Hals Development VTB Group

"Cooperation of HIDALGO and Hals Development began in 2012. And during that time we have successfully conducted a number of campaigns in support of the objects Hals Development, and implemented branding campaign of the client. We believe that this time our developed strategy of promotion will again bring good results, and we continue to build cooperation", –
Irina Makeeva, project manager of the Advertising syndicate HIDALGO

Hals Development VTB Group

One of the key projects in the portfolio of Olga Schneiderman, that started in 2012 with the tender, won by the Advertising Syndicate HIDALGO. Since then the Syndicate prepared and held a number of successful advertising campaigns to support all properties of HALS-Development, including residential complex "Literator" in Moscow; Pension "Camellia" in Sochi, etc. Large-scale image campaign was also launched a of HALS Development in mass-media and in the Internet.

Olga Schneiderman was responsible for media-planning and buying on all stages of cooperation. For example, in 2013 when with the communication support of HIDALGO Hals Development held large-scale advertising campaign under the slogan "We build for intelligent people!" The team of the Syndicate offered creative and design solutions in terms of the campaign. The logo found Russian-language writing and became more vivid, visible and readable. The evolution of the brand became a logical continuation of the process of formation of the new strategy and re-branding, which began in 2010, when the company changed its name from "Sistema-Hals" to "Hals-Development" - in the course of the re-branding corporate identity, logo and brand book of the developer have changed.

In 2013-2014, Syndicate and Hals Development successfully run several campaigns. At the opening of Central Children's Mall at Lubyanka HIDALGO built up a creative concept of advertisement “Love your kid – take him to Lubyanka” and provided video production in cooperation with Boris Grachevskiy’s studio Eralash. In the first half of 2015 Syndicate and Hals-Development continue cooperation by tender for advertisement of Hals’ real property projects: elite quarter Wine House, Beijiin gardens, Teatralny Dom and residential complex Iskra-Park.

А5

Start of cooperation:
2013

А5

"The campaign of A5: we send people on a vacation" is a real revolution in the loyalty program market. Previously the best what loyal customers could get were discounts and modest gifts, but today, offering tour packages in exchange for purchases, A5 bringss customer retention programs to a new level. Of course, the launch of such an unusual super- special is a a risky step, and we are pleased that the management of A5 has supported our idea. And we, in turn, will make every effort to ensure that as many potential customers as possible will learn about the possibility to get a vacation as a gift", –
Egor Altman, Chairman of the Board of Directors of the Advertising syndicate HIDALGO

"It is no secret that many Russian pharmacy customers tend to purchase medicines, hygiene items and cosmetics for the future. Therefore, the average check is very significant. Knowing this, we decided that purchases made in the pharmacy should bring not only benefits but also ... joy. Together with the team of HIDALGO we have launched a super action enabling zealous buyers to treat themselves to a vacation on the best international resorts And we expect that this action will have a well-deserved success", –
The representative of the pharmacy chain A5

А5

Within cooperation the syndicate has been providing the complex support to the brand A5. With the participation of the founder of the Advertising Syndicate Hidalgo Egor Altman there has been organized the effective press-office, collected the extensive base of the loyal media, ensured on a regular basis the publication of materials of the customer and organized the commentary activity. Egor Altman became the author of the new marketing strategy «A5 is sending to relax». Within this project the command of Hidalgo developed the original communication strategy campaign, prepared the commercials and the placement in the media as well. Olga Schneiderman was responsible for media-planning and buying on all stages of cooperation with A5. Besides, she provided the media support to the adjoining to the brand project – the pharmacy chain «Norma». New advertising campaign, «What is Norma», was launched on the federal channels in the summer of 2014. For this project the syndicate provided the development of communicative strategy, creative and placement. .

On the eve of New Year holidays the syndicate HIDALGO and A5 pharmacies launched an advertising campaign " A5 : we send people on a vacation." Within the campaign the most active buyers could get a gift – a vacation for two on one of the most popular resorts.

ANTIGRIPPIN

Start of cooperation:
2005

ANTIGRIPPIN

ANTIGRIPPIN

An ambitious goal was set to the project manager Kristina Altman: to bring the brand "Antigrippin" into the three leaders of the Russian market of cold and flu remedies. As a result, in the period from 2005 to 2009 under the direction of Kristina HIDALGO team developed a brand platform «Drive your time» for the promotion of the drug. According to the chosen strategy, a large-scale redesign of the brand and packaging "Antigrippin" was held, as well as the communication strategy of the brand was developed. Moreover HIDALGO was responsible for the placement of promotional materials in the press, on the radio, the Internet and outdoor advertising.

The project was highly appreciated by the professional community. In 2009 the trademark "Antigrippin Maximum" by the results of the polls was acknowledged "People's Brand" in Russia, and for the creation of brand platform and the brand launch "ANTIGRIPIN MAXIMUM" the Syndicate was awarded the prestigious "Brand of the Year / EFFIE-2009" award.

Business FM

Start of cooperation:
2007

Business FM

"This is a fundamentally new way of looking at the radio station format. It turned out that there is a format that allows the listener to feel smart, but fast", –
Yuri Katzman, chief editor of F5 newspaper

"Business FM is the first station that has successfully implemented the format of a continuous flow of information", –
Sergei Korzun, the founder of "Echo of Moscow" radio station

"Business FM is a more creative product rather than its Western counterparts. West always goes towards the creation and replication of the stamp. Russian brains are far more variable", –
Eugeny Revzin, General producer of "Kommersant FM"

Business FM

In 2007 the first business radio in Russia - Business FM - was successfully launched.

Egor Altman is one of the founders and the shareholder of the management company "United Media" (Business FM radio, BFM.RU portal, "98 hits" radio). Also, with his participation regional network of Business FM radio station in St. Petersburg, Ufa and other cities was launched. In 2009, he became the owner of Business FM radio stations in Kaliningrad and Sovetsk.

The brand platform, name, logo and the whole package of corporate style of Business FM were established on the basis of the author's technology Brand pass developed in the walls of Advertising syndicate HIDALGO, founded by Egor Altman. In addition, the syndicate has provided the creative ideas for Business FM radio Launch and media strategy launch. Business FM is the first business talk radio in Russian, informing about global economic trends. The radio for the first time has embodied the concept of Breaking News, Stream News - news come on the air immediately after the appearance in the news agencies or accidents in the world. It is the first example of a continuous news flow in the business media in Russia.

The project has been widely recognized. In 2008, one of the founders of the radio station Egor Altman won the "Media Manager of Russia" award for the "Creation of the unique format of the first business radio and dynamic development of the Business FM». Business FM radio station has been recognized as one of the most successful projects in the domestic media market. On March 5, 2015 Russian Union of Industrialists and Entrepreneurs has awarded Business FM as the best media in Russia in the field of business journalism. Earlier, in 2010, Business FM received the same award in the category "Best business mass media in Russia." In 2012 the first in Russia business case came out how to create a media business in Russia on the example of the creation of Business FM radio. The book was called "Hooligans in business: history of Business FM success". For her idea and production Egor Altman was again awarded the "Media Manager of Russia" award.

Start of cooperation:
2015

NPF

"Today, in the minds of people there is only one pension fund, and to promote non-state alternative, we offered a revolutionary, in our opinion, decision - to unite the major brands of NPF and consolidate their budgets, to hold the first communication campaign in this segment with such coverage. We are confident in the effectiveness of our proposed concept and look forward to continue our cooperation in the future", –
Kristina Altman, Vice President of Advertising syndicate HIDALGO

NPF

Under the leadership of the project manager Kristina Altman HIDALGO team secured promotion of private pension funds for the three largest financial corporations: O1 financial group, FC "Otkritie" and the financial-industrial group "Bin". As part of this cooperation HIDALGO developed a strategy to promote non-state funds, taking into account the consolidation and coordination of the NPF activity for all three financial groups. For the best achievement of all the goals it has been chosen the most efficient and wide channel of communication - television advertising.

SPAR

Start of cooperation:
2014

SPAR

"In the past year we successfully changed the trade format of our supermarkets, and presented an updated visual design of the chain. And now it is necessary to ensure quality media support in outdoor advertising for this new image of SPAR supermarkets. Given the vast experience of HIDALGO in this area and our experience in collaboration, we are confident in the excellent results and are focused on long-term effective cooperation", –
Elena Kalininskaya, Marketing Director of "SPAR Retail"

"For effective implementation of the new concept of development of one of the largest supermarket chains SPAR it is important to ensure for the brand of the company high-quality media support in outdoor advertising. Working in a highly competitive sector of retail is always a challenge. However, we will make every possible effort so that "external" information campaign of the SPAR chain will be affordable and effective", –
Kristina Altman, director of business development for the advertising syndicate HIDALGO

SPAR

With retail chain SPAR team Kristina Altman is connected by a number of major projects. On the eve of 2014 the advertising syndicate won a closed tender on the annual media services in the outdoor sector of the European retailer. For effective implementation of the new concept of development of one of the largest supermarket chains SPAR the syndicate provided a brand of high-quality media support in outdoor advertising.

Services

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Marketing strategies

  • Market research.
  • Marketing strategy development.
  • Creative concept.
  • Branding.
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Communication strategies

  • Complex communication campaign development.
  • Communication customer support.
  • Media planning.
  • Media placing.
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Media service

  • Media strategy development.
  • Development and optimization of media plans.
  • Media buying: advertising buys in all mass media.
  • Control of following an advertising campaign plan, monitoring of index variations and media plan corrections.
  • Campaign performance analysis.
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Design

  • Conceptual development and embodiment of visual brand communication.
  • Design of commercial space.
  • Conceptual development of promotional and presentation merchandise.
  • Web- and multimedia design: sites, presentations, internet-banners, etc.
  • Design of corporate editions: booklets, annual reports, infographics.
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Creative ideas

  • Development of brand creative strategy and its embodiment: TV- and radio- commercial, materials for press, outdoor advertisement and POS-materials.
  • Trade mark development: naming, brand identity system, brand-slogan.
  • Corporate identity development.
  • Design: corporate reports, booklets.
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Production

  • Audio studio: recording of audio advertisement, radio programs and audio books.
  • Design studio: set of printing works.
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Media support

  • Campaigns in social media, blogs and micro blogs.
  • Planning and administration of media campaign.
  • Strategy development.
  • Media relations.
  • Special projects: TV, radio and press.
  • Media placement.
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Analytics, monitoring and research

  • Auditing of media space, identification of media problems and prospects of campaign, market, institution and person.
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Event management

  • Customer’s events (conferences, forums, presentations, receptions, seminars), special events (festivals, media marathons), sponsor, charity and thematic events.
  • Events for partners and members of a company: degustations, conferences, professional holidays.
  • Events for and with mass media: press-breakfast, press-conferences, briefs, press-tours and business-breakfast.
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BTL

  • Development and running of events, special demand stimulation offers.
  • Recruitment and traning of promotion personnel.
  • Campaign performance analysis.

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Office in Moscow

123242, Moscow, Novinsky Blvd., 31, Novinsky Business and Retail center, 8 Floor., Sector B, office 8-06
Ph. +7 (495) 921-38-97
Ph. +7 (495) 122-23-77

info@altcomgroup.ru

Map
GET BY PUBLIC TRANSPORT

In a 5-minute walk from "Novinsky" there are two subway stations: "Barrikadnaya" and "Krasnopresnenskaya".

Barrikadnaya: the last car from the center, one way to the city, behind the glass doors to the right to bruschatoy road with traffic lights, cross the road in front of you will be building skyscrapers around it on the left, climb the ladder and move the square near the fountain on the right hand would be the building of TDC .

GET BY CAR

Business Center is located just 3 km from the Third Ring Road. For the convenience of visitors the complex is equipped with ground and underground parking, which are secured.

GPS coordinates: 55.7578 N, 37.5826 E. From the inside of the Garden Ring: turn on the outside of the Garden Ring. Turn on Kudrinsky lane. From the outside the Garden Ring: Turn on Kudrinsky lane. From the inside of the Third Ring Road: Exit to Zvenigorodskoe highway, drive straight 2.8 km, turn right and right again on Kudrinskaya lane. On the outside of the Third Ring Road: turn on the inside of the Third Ring Road. Exit to Zvenigorodskoe highway, drive straight 2.8 km, turn right and right again on Kudrinskaya lane.